EndoAware
EndoAware is a population-based screening programme designed to shorten the diagnostic journey for women with endometriosis while improving public understanding of reproductive health in Australia.
The yellow awareness ribbon becomes the central visual thread of the identity. Its fluid, hand-drawn line moves through photography, typography and the screening-bus livery, suggesting both the often-invisible nature of the condition and the continuing journey towards diagnosis and support.
Set against generous white space, the warm yellow palette communicates visibility, optimism and empowerment, while the streamlined logotype keeps information clear and approachable. Together, the organic movement of the ribbon and the restrained supporting graphics create a system designed to communicate care, recognition and accessibility across public-facing applications.
EndoAware 是一項以族群為基礎的篩檢計畫，目的是縮短子宮內膜異位症患者的確診歷程，並提升澳洲大眾對生殖健康的認識。
黃色的關懷絲帶是整套識別的主線。這條流動的手繪線條穿過攝影、字體與篩檢巴士的車身，既暗示這個疾病常常不被看見，也象徵走向診斷與支持的持續旅程。
溫暖的黃色搭配大量留白，傳達被看見、樂觀與賦權；簡潔的字標則讓資訊清楚、親切。絲帶的有機動態與克制的輔助圖形，組成一套在各種公共應用中傳達關懷、認同與可及性的系統。
A continuous yellow line一條持續流動的黃線
The awareness ribbon connects the identity to EndoAware’s aim of shortening the journey to an endometriosis diagnosis. Its hand-drawn movement carries through the programme’s film, portraits and public-facing graphics.關懷絲帶連結 EndoAware 縮短子宮內膜異位症確診歷程的目標。手繪線條的動勢貫穿影片、人物攝影與面向大眾的宣傳圖像。
Campaign and screening vehicle從宣傳到篩檢車
The ribbon frames people in the campaign image and opens into a larger drawing across the screening vehicle. Yellow and white keep both applications recognisable while leaving room for information.緞帶在宣傳圖像中框起人物，也在篩檢車上展開為更大的線條。黃色與白色建立共同的辨識度，並為資訊保留清楚的空間。
The livery in motion車身上的動態線條
The animated vehicle study shows how the ribbon extends along the body of the bus. The long, uninterrupted surface gives the line room to change direction and scale.車身動畫呈現緞帶沿著巴士延伸的方式。連續的長形表面，讓線條能在不同尺度之間轉向、展開。