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Taiwan International Festival of Arts臺灣國際藝術節

Festival campaign, 2017藝術節視覺,2017

Dancers wearing black-and-white patterned fabric
Dancers in black-and-white patterned fabric舞者身上的黑白圖紋布料

For the Taiwan International Festival of Arts, the theme “Everlasting” explored time and the enduring experience created through performance.

We developed a split-square module that can simultaneously evoke piano keys, a dancer’s posture and musical notation. By changing its scale, position and rhythm, the module generates different visual sequences in a manner analogous to musical markings such as ff, molto rit. and grad. The system therefore translates qualities of tempo, intensity and movement into visual form.

Through 3D modelling and photography, the graphic modules were transferred onto fabric so that the identity could become physical and move with the body. In the final imagery, swirling cloth suggests a dancer moving across piano keys, transforming the theme of “Everlasting” into an image of performance suspended in time.

臺灣國際藝術節以「永恆」為主題,探討時間,以及表演所創造的恆久經驗。

我們設計了一個分割方塊的模組,同時能讓人聯想到琴鍵、舞者的姿態與樂譜記號。改變它的大小、位置與節奏,模組就會產生不同的視覺序列,就像 ff、molto rit.、grad. 等音樂術語,把速度、強弱與動態轉化為視覺形式。

透過 3D 建模與攝影,圖形模組被轉印到布料上,讓識別成為實體、隨身體移動。最終影像中,翻飛的布料彷彿舞者掠過琴鍵,把「永恆」轉化為一個凝結在時間裡的表演畫面。

A graphic rhythm圖形的節奏

A split-square module draws on piano keys, dance and musical notation. Changes in scale, position and rhythm translate the festival’s theme, Everlasting, into a visual sequence.分割方塊的模組取自琴鍵、舞姿與樂譜記號。藉由尺度、位置與節奏的改變,藝術節的「永恆」主題被轉化成視覺序列。

Pattern on the body身體上的圖紋

Printed on fabric, the flat module takes on folds, depth and the movement of the body. The photograph brings those changes back into the campaign image.平面的模組印上布料後,出現摺痕、深度與身體帶來的動勢。攝影再把這些變化帶回藝術節的宣傳圖像。

Two models wrapped in the festival’s printed fabric
Two models wrapped in the festival fabric兩位模特兒裹著藝術節圖紋布料

Across the printed programme延伸到印刷物

The same black-and-white pattern runs through folded publications, stationery and other printed objects. Repetition and changes of scale let each format retain a recognisable part of the festival identity.同一組黑白圖紋延伸到摺頁、事務用品與其他印刷物。透過重複與尺度變化,每一種形式都保留藝術節識別中容易辨認的部分。

Folded festival publications showing the split-square pattern
Folded publications with the split-square pattern運用分割方形圖紋的摺頁刊物
Festival stationery and printed objects
Festival stationery and printed matter藝術節事務用品與印刷品