D&AD Exhibition in Taiwan 2023D&AD 設計展在台灣 2023
The key visual for the D&AD International Tour Exhibition in Taipei takes the pencil — one of D&AD’s most recognisable objects — as a starting point for exploring how designers observe work from different perspectives.
The campaign uses a series of black-and-white images and typographic interventions to investigate ideas of insight, angle, vision and boundaries. Each composition encourages viewers to reconsider what initially appears familiar and to recognise how a shift in perspective can reveal new visual possibilities.
Across posters, printed matter and exhibition applications, the system combines optical transformation, typography and controlled monochrome imagery to frame design as an act of observation, questioning and continuous creative exploration.
D&AD 國際巡迴展台北站的主視覺，以 D&AD 最具代表性的物件——鉛筆——為起點，探討設計師如何從不同角度觀看作品。
宣傳以一系列黑白影像與字體介入，探問洞見、角度、視野與邊界。每一張構圖都邀請觀眾重新看待原本熟悉的事物，發現視角一轉，就會出現新的視覺可能。
從海報、印刷品到展場應用，系統結合光學變形、字體與精準控制的黑白影像，把設計定義為一種觀察、提問與持續探索的行動。
Looking from another angle換一個角度觀看
The D&AD pencil becomes a way to explore insight, angle, vision and boundaries. Black-and-white imagery and typography turn these ideas into four related compositions for the Taipei exhibition.D&AD 鉛筆成為探討洞見、角度、視野與邊界的起點。黑白影像與文字把這些想法轉化為四組構圖，形成台北展覽的視覺系統。
Four moving posters四張動態海報
Motion makes the changes of perspective unfold over time. Seen together, the four posters show how optical transformation can give each theme its own behaviour within a shared monochrome system.動態讓視角的變化隨著時間展開。四張海報並列時，可以看見不同的光學變形如何在同一套黑白系統中，形成各自的動作。
Print and participation印刷物與觀眾
The imagery carries into exhibition print and objects that visitors can hold. Moving an eye graphic from the poster into a person’s hands turns the act of looking into part of the exhibition experience.海報圖像延伸到展覽印刷物，以及觀眾可以拿起的物件。當眼睛圖像從海報移到手中，觀看本身也成為展覽體驗的一部分。
